Knowledge Base

Frequently Asked Questions

Everything you need to know about our methodology, pricing, contracts, and how we engineer predictable revenue for our partners.

Team meeting

Radical Transparency.

We believe the agency-client relationship is broken because of hidden fees, vague answers, and gatekeeping data. At Kabay Labs, we operate with 100% transparency. If you have a question, you get a straight, data-backed answer.

No fluff. Just facts.

General & Agency Structure

What makes Kabay Labs different from other agencies?

Traditional agencies sell vanity metrics (traffic, impressions, likes). We act as an extension of your business and focus purely on Revenue and Qualified Leads. We utilize advanced server-side tracking, rapid AI-driven creative testing, and we don't lock you into long-term contracts.

Who is your ideal client?

We partner with ambitious E-commerce, B2B SaaS, and high-ticket local service businesses. Our ideal partner has a proven product/service, a minimum monthly ad spend of $10,000, and is ready to scale aggressively using data-driven frameworks.

Where is your team located?

We are a global collective. By leveraging top-tier talent from Eastern Europe, we provide world-class, senior-level expertise at a fraction of the cost of coastal US agencies. We service clients primarily in the US, Canada, and Europe.

Pricing & Contracts

Do you require long-term lock-in contracts?

Absolutely not. We operate on a month-to-month basis. We believe an agency should earn your business every 30 days based on pure performance. If we aren't delivering profitable results, you are free to walk away anytime.

What is your minimum monthly ad spend requirement?

To ensure we have enough data to test properly and scale safely, we require a minimum monthly ad spend (across all platforms) of $10,000 USD.

How does your pricing structure work?

We charge a flat monthly retainer base plus a performance percentage on the ad spend we manage. This aligns our incentives perfectly with yours: we only make more money when you scale profitably. We will provide a custom quote during your free audit call.
Data Analytics

We Let The Data Speak.

No guesswork. No emotions. Just pure mathematical scaling.

Process & Communication

How long does it take to see results?

While we often see quick wins within the first 14 days by plugging leaky funnels, true scalable results from algorithm learning and creative testing usually take 30 to 45 days to fully stabilize at a high ROAS.

Who will actually be managing my ad accounts?

Unlike traditional agencies that pass you off to a junior intern, your account is managed directly by our senior media buyers. You will have a dedicated Slack channel with the exact experts pushing the buttons.

How often will we communicate?

We provide a live 24/7 reporting dashboard (Data Studio/Triple Whale) so you always know your numbers. We have weekly strategic check-ins, and our team is available daily via your dedicated Slack channel for any rapid questions.

Technical & Tracking

What is Server-Side Tracking and why do I need it?

Since iOS 14.5 and the death of third-party cookies, standard browser pixels miss up to 30% of sales data. We implement Server-Side Tracking (via Google Tag Manager and Conversions API) to bypass ad blockers and send perfect conversion data directly from your server to Meta/Google. This feeds the algorithms better data, resulting in cheaper CPAs.

Do you create the ad creatives (videos/images) as well?

Yes. Through our Content Creation and Video Production services, our creative team scripts, designs, and edits high-converting static images, UGC (User Generated Content), and motion graphic videos tailored for each specific platform.

Still Have Questions?

Can't find the answer you're looking for? Reach out to our team directly. We usually respond within a few hours.

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